Reddico was awarded the Drum Awards for Digital Industries 2022 Most Effective Use of OrganicSearch for providing The Cotswold Company non-branded organic search. Here are the key factors that made their job successful.
Cotsworld Company is a highly-respected furniture brand with a UK base. However, they wanted their website to be more prominent for non-commercial terms.
Reddico, a UK-based digital marketing agency, was recommended by the company. They were experiencing low organic traffic and revenue from non-branded sources. It was determined to compete with digital-savvy brands John Lewis & Partners and Wayfair and its rivals, Made.com, Wayfair, Wayfair, and Wayfair.
The short
Reddico had to find and fix the problems that prevented the website from ranking for non-branded terms. Reddico’s team developed a multi-pronged approach to accomplish this.
The Idea
The first stage’s technical part was ensuring that Google could correctly crawl, index, and render the entire site. Reddico then tackled the on-page tasks: creating high-quality content based on user intent and competitors’ reviews. The off-page work followed, enhancing the domain’s links profile and key folders to make the site more competitive with its competitors.
The team spent a lot of time analyzing the problem and discovered that Google could not render the site because it was reading specific scripts.
The team reworked everything from the ground up, starting with boosting backlinks to marketing training through keyword guidance and creating optimized content.
The results
The website’s new platform and framework saw its non-branded keyword ranking jump from 77th to 32nd. More than 800 keywords that are not branded now rank first page, as compared to just 59 a year ago.
Organic traffic that isn’t branded increased by 1,633 clicks to 21,952 Clicks-per-Month – an increase in 1,224%
