Christmas is the most wonderful time of year. There are many anticipations and hope for happiness and miracles to last. Marketing professionals are also full of expectations to increase revenues and sales ;).
(Source: Stripo template)
How do you ensure that the email messages for Christmas stand out from the hundreds of offers offered by other brands?
It’s not too difficult. The secret to success in Christmas email marketing is easy: don’t make your product a sale, instead make a smile appear on your customers’ faces and spread Christmas cheer! Be genuine in sharing your feelings and also when you greet your customers on the day. This can make your newsletters successful because people who receive them are more likely buy from people who share the joy of the season.
(Source Email sent by Tom Raffield)
In this article we will go over:
- Christmas email marketing ideas;
- Christmas email examples;
- Christmas email subject lines;
- the perfect time to send out your Christmas emails.
Christmas email marketing ideas
Within this article, we’ll give you ideas on how you can enhance your email marketing and suggestions for what your customers would like to see when they look through your holiday newsletter.
1. Free shipping
Did you realize you’re 90% of consumers prefer to buy from brands that offer free shipping? 91%! That’s right, it’s crucial!
(Source Email to Ameri Mark)
Based on NRF the customers are set to spend $998.00 for Christmas this year, $648.00 of that amount is destined to buy presents. This is a huge amount. Thus, offering gratuitous delivery is like offering customers a reward for being thoughtful and kind to their fellow customers.
2. Reduced prices
There’s nothing revolutionary in this piece of advice, however it’s worth noting: we must reduce prices at Christmas time, as our the public expects us to do so.
(Source: Email from Crell)
As per NRF NRF, 64% of customers are likely to purchase from a particular company that offers massive discounts.
3. Engage customers through interactivity and the use of gamification
The holiday season is when we are more likely to relax and enjoy ourselves and entertain ourselves.
This is where the gamification of emails aids. For instance, you could simply let your customers enjoy fun or request for them to “win” their prize or receive a discount, it all depends on your company.
In our article ” Mazes and Puzzles for Emails” In this post, we explain how to construct the same puzzle in less than 30 minutes.
4. Please specify the delivery dates
Many people purchase gifts for a celebration. This is why it is important to get those gifts made by the deadline.
But, we are all aware that delivery and post office services can be quite busy during the holidays. Delivering orders can be more time-consuming than it normally takes. You don’t want your customers this holiday season by not completing delivery.
(Source: Email from Adidas)
It is the responsibility of companies and marketing agencies to inform people of when their products will be delivered.
Timers could be very useful here. With their assistance, you could inform customers about the number of days they will need to place orders for products that will arrive on time for Christmas.
Include timers in your emails for your customers for their convenience
5. Help customers find what they desire
You’ve always wanted to have a fishing spinner however, your friends gave you socks? You’ve always wanted a pair jeans and your family gave you a new pair of socks? This is a common occurrence. I’m not a fan of socks. But they’re not for a spinner fishing.
(Source email via Victoria’s Secret)
Why not support your clients achieve what they would like?
This is what Victoria’s Secret used to do last year: let shoppers add their preferred items to their carts. Then they offered “hints” to family members and family members of their customers depending on the items that a specific customer added to their shopping cart.
6. Give gifts or discounts to your most valued customers.
Give gifts to your customers to express your appreciation for their time with you. There are two options to distribute gifts such as giving small gifts to all subscribers or giving impressive gifts to the fortunate ones. Monica Vinader chose the second choice last year.
(Source Source: Email From Monica Vinader)
This easy “trick” can:
- bring traffic to your site;
- Encourage your subscribers to work to buy your items and some may purchase these items if they do not be successful;
- Make at least one person –the winner be happy. It’s great!
7. Make use of real-time data to present customers with current numbers
Promotion of an exclusive edition? What are you able to do to stop users from being disappointed when you are out of the product you’ve already mentioned in your Christmas emails and that they’re eager to purchase?
(Source email to Vermont Teddy Bear)
There’s a solution by using real-time content within emails. How? How do you connect to your mail with Google Spreadsheets. If you’re out of an item then you’ll be able inform users of the shortage via the same email simply making changes to Google Sheets.
Anyone who has just opened this email will be able to be able to see the latest information, something that reads “SOLD SOLD.”
Make use of real-time information within emails so that users are informed
8. Promote gift cards
Why? to make 56 percent of Americans satisfied.
Did you realize that 56 percent of the respondents NRF was able to interview this year stated that they would love to receive an gift card at Christmas?
(Source email sent by Tom Raffield)
The selling of gift cards is an old marketing tactic for Christmas. And it’s still well-known.
9. Run contests
The idea of running a contest could be a great Christmas email marketing strategy. First, competitions always capture our attention. A second advantage is that winning a competition makes someone satisfied. In fact, making people feel content, especially during the holidays is something that we all want to achieve.
(Source: Email-Competitors)
Make sure you declare a winner before Christmas (or even before).
10. Do a recap of the year and share with your colleagues what plans you have for upcoming year
You can remind your clients of about the challenges you’ve faced together. First they’ll be aware that you keep track of their achievements Second it is possible to remind them of how you’ve been helpful and supportive all through the year.
(Source Email from Stripo)
This is among the top business newsletter suggestions for legal and consulting services, as well as SaaS products.